Geena Davis Institute on Gender in Media “See Jane” video

Meet Jane. See Jane. See Her?

She makes up half of the world’s population, but you wouldn’t know it by watching Kids’ Media. On screen, Jane is outnumbered by a ratio of three to one. When she is there, a lot of time it’s purely as eye candy. And girls everywhere are watching, on average more than 7 hours a day.

If they see Jane, it’s with little to say, few career options, and even fewer aspirations. But we can change.
Meet Jane. See Jane? She is half of the world’s population. She has important things to say, and she can be anything she wants to be. But to empower girls, We need to see Jane.

If she can see it... she can be it.