Each year during the Berlinale, the European Commission and the Education, Audiovisual and Culture Executive Agency (EACEA) – Creative Europe organises an Information Day on key burning issues concerning the audiovisual sector.
This year's Berlinale Creative Europe Info Day had as its main focus the launching of the brand new Creative Europe Programme (2014-2020) and its funding opportunities for the audiovisual sector.
The Day was widely attended by hundreds of beneficiaries and stakeholders interested in discussing innovating European film business models and learning more about the 2014 project selections.
Francine Raveney, Director of EWA Network, was invited to present the innovative course Multiple Revenue Stream Training for Future Films(MRST4FF), which has received support from Creative Europe.
Devised for producers determined to make the best use of new technologies to reach a wide international audience, the goal of this course is to equip them with the necessary skills to market and distribute their films and audiovisual projects successfully in the context of digital convergence.
Producers will be encouraged to think in a constructive way about marketing and outreach from the outset of their project. They will gain the knowledge required to confidently approach new distribution platforms. Multiple revenue streams will come not just from admissions but from other sources as planned for throughout the course.
Francine Raveney highlighted that EWA aims to develop targeted training courses compatible with busy personal lives and professional careers. Participants will thus attend three Friday-Sunday workshops in different European locations. Between each 3-day workshop participants will complete monthly assignments and follow online coaching sessions with feedback from experts/ tutors.
Topics taught in the MRST4FF course include: public and private financing, financial packaging, marketing strategizing and crowd-funding for their project (Workshop 1), negotiation and pitching skills to secure product placement and other deals which can later feed into the multiple revenue streams (Workshop 2), and devising strategies for multiple media distribution of their projects, securing contracts for digital distribution and follow-on marketing support (Workshop 3).
Information from EWA's Multiple Revenue Stream Training Course can be found at Creative Europe website.
More details about the course's deadlines, eligibility and requirements can be found here.