ONLINE HANGOUT WITH SARAH CALDERON

Online Hangout with the CEO of The Film Agency, Sarah Calderón

We are delighted to host Sarah Calderón in a conversation with EWA members.

Sarah Calderón, CEO of the renowned company The Film Agency, will share their audience building strategies, consultancy and creative services. Sarah will also comment on their approach as a 100% women-lead audiovisual company.

WHEN: January 15th at 14:30 CET

WHERE: ONLINE

WHAT ARE EWA NETWORK ONLINE HANG-OUTS?

Through an online space where EWA members from all around can connect and know each other, we organise once a month a meeting where an expert introduces a topic followed by Q&A and members can interact. Each meeting will last 1hour aprox and it's open to 20-25 EWA members, who can introduce themselves and participate in the following Q&A.

An invitation to join the talk will be sent to EWA members. If you are not a member you can become one here

SARAH CALDERÓN

Sarah is the main strategist, founder and director of THE FILM AGENCY. She holds a major in Advertising from the PUJ of Bogotá and a Master’s Degree in Multicultural Communication from the CELSA Sorbonne IV, Paris. She has almost twenty years of experience in the audio-visual sector where she has held different positions, including production, sales and distribution in Bogotá, Paris and Madrid. In 2019 she co-founds the collective Parenting at Film Festivals, seeking for a better work-life balance in the film industry.

THE FILM AGENCY

A film marketing solution created for producers, sales agents, distributors & exhibitors across the world. Since its creation, The FILM AGENCY has positioned themselves at the core of innovation in film marketing and communications.  They work with a wide range of clients from every step of the film-making process.

Producers that trusted their services to build up their early-stage marketing strategies are: Backup, Entre Chien et Loup, Mediapro, Morena, Neueroad Movies (Wim Wenders), Petit Films, Samsa Films.
International Sales Agents who have trusted their Raising Awarness strategies are: Beta Cinema, Charades, Gaumont, Fandango, Film Constellation, Film Factory, Latido Films, New Europe, Playtime and The Match Factory for successful films like Spoor, David Lynch: The Art Life, Aquarius, Toni Erdmann, The Summit, Son of Saul, The Boy and the Beast, Rams and Son of Saul.

Distributors such as A Contracorriente, Avalon, Caramel, Fox, Karma, Under the Milky Way, Wanda and Wild Bunch France have trusted our services to promote films like Exhibition on Screen, Maria by Callas, Les Filles du Soleil, Walk With Me and Loving Vincent.

They are pioneers in strategic marketing innovation through projects like The TIDE Experiment or Walk This Way, both supported by Creative Europe-Media. Most recently, they have launched two Audience Development Projects aimed to engage with younger cinema audiences. European Film Challenge and PlayGround Cine.